Pay no attention to the price on that tag. Or even the markdown. Armed with increasingly sophisticated price-tracking tools on their smartphones and other devices, consumers have become bolder, and they know that they often have the upper hand during a tough season for retailers. Recognizing the new reality, some retailers, desperate for sales and customer loyalty, have begun training their employees in the art of bargaining with customers.

Shopping around for the best deals on things like TVs, Cameras, and appliances can be a pain, especially if you're in the market to buy now. Greentoe wants to make the buying process easier by letting you name the price you want to pay for an item, and they'll find (or negotiate) a bargain on your behalf. Think Priceline for gear instead of hotel rooms.

Want to buy a specific camera for someone for the holidays, but can't find it in your budget range? A new website called Greentoe is bringing price negotiation to the consumer electronics world -- think Priceline for gadgets.

Consumer Reporter Lynda Baquero shows a website where you can bid on the items you want, from the manufacturer of choice, and known within a day or two if your offer is accepted.

What are American holidays without shopping deals, right? A new kind of site has launched out of Y Combinator just in time for the most American holiday of them all. Yes, it’s a weird name for an e-commerce site, but folks are already haggling down anything from baby cribs to washers and dryers...

Greentoe’s new app lets you bargain with retailers without uttering a single number

Pay no attention to the price on that tag. Or even the markdown. Armed with increasingly sophisticated price-tracking tools on their smartphones and other devices, consumers have become bolder, and they know that they often have the upper hand during a tough season for retailers. Recognizing the new reality, some retailers, desperate for sales and customer loyalty, have begun training their employees in the art of bargaining with customers.

Shopping around for the best deals on things like TVs, Cameras, and appliances can be a pain, especially if you're in the market to buy now. Greentoe wants to make the buying process easier by letting you name the price you want to pay for an item, and they'll find (or negotiate) a bargain on your behalf. Think Priceline for gear instead of hotel rooms.

Want to buy a specific camera for someone for the holidays, but can't find it in your budget range? A new website called Greentoe is bringing price negotiation to the consumer electronics world -- think Priceline for gadgets.

Consumer Reporter Lynda Baquero shows a website where you can bid on the items you want, from the manufacturer of choice, and known within a day or two if your offer is accepted.

What are American holidays without shopping deals, right? A new kind of site has launched out of Y Combinator just in time for the most American holiday of them all. Yes, it’s a weird name for an e-commerce site, but folks are already haggling down anything from baby cribs to washers and dryers...

Greentoe’s new app lets you bargain with retailers without uttering a single number